Manager, Marketing Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Universal Television Entertainment Group (UTEG) is seeking a strategic and analytical marketer to join our Marketing Strategy team. The Manager, Marketing Strategy will work closely with the Vice President, Marketing Strategy to develop campaign strategies with a focus on growing the Peacock platform and brand. In this role, you will help set and execute the ongoing brand vision for Peacock and develop analysis and materials that inform cross-functional decision-making. Grounding work in data and consumer insights, the Manager, Marketing Strategy will help to identify the most effective ways for Peacock to cultivate audience affinity, acquire new customers, and engage its growing customer base. You may also contribute to title measurement and prioritization across UTEG and play a role in the bid process for sports properties.

Critical to the success of this role is a high aptitude for aligning high-level objectives into tangible business KPIs and a passion for developing new strategic frameworks. This person should be a growth-oriented individual with a desire to work at the intersection of business strategy and creative expression. The Manager, Marketing Strategy will champion UTEG’s marketing goals across the NBCUniversal organization, so experience creating cross-functional connections will be critical to success.

The Person:

You are a strategic thinker with an aptitude for understanding business analytics and consumer insights and a comfort with data-driven analysis. You are thoughtful and organized with a sharp attention to detail. You are comfortable building new things from scratch, unafraid to turn a blank slide and an insight into a comprehensive strategy. You have a passion for respectfully challenging the status quo and championing best-in-class brands. You are open-minded and adaptable, operating with collaborators from a place of positivity and respect.

Responsibilities include, but are not limited to:

• Translate Peacock’s brand strategy for application by cross-functional stakeholders, including content, product marketing, and partnerships
• Initiate and write strategic briefs that connect critical subscriber growth KPIs and initiatives with content and brand marketing efforts
• Working closely with Decision Sciences and the Content Analytics teams, analyze data to track the performance of key content and marketing campaigns
• Build executive presentations to socialize marketing strategies with internal stakeholders
• Develop external pitch materials to support Peacock and NBC Sports in engaging with talent, leagues, and enterprise partners
• Proactively identify opportunities to acquire, engage, and retain users

Qualifications

Basic Requirements:

• 5+ years of consumer and/or entertainment marketing strategy experience
• Versatile communicator, comfortable conversing with stakeholders across disciplines – from creative teams to finance teams
• Analytical individual with a high degree of comfort utilizing data and financials to support their day-to-day work
• Strong storyteller with demonstrated writing a