Senior Manager Global Brand Communications - 6mo LTD

Purpose & Overall Relevance to the Organization

This team is responsible for developing and executing some of the most visible marketing initiatives for the organization, with a primary focus on the annual Brand Campaign. We believe that a strong, collaborative team culture is key to our success.

We’re seeking a passionate, organized, and creative leader who thrives in a fast-paced environment and is eager to take on diverse responsibilities to help produce industry-leading work.

This 6-month LTD backfill role will help lead and support key 2D and 3D creative development workstreams, while also managing internal initiatives. High level responsibilities include creative toolkit finalization & delivery, agency management, market collaboration, partner and product integration, campaign testing, and global market communications.

Key Responsibilities

• Lead the management and delivery of global campaign toolkits—from production to market handover.
• Develop localization frameworks and guidelines that empower local markets to execute campaigns with consistency and excellence.
• Collaborate cross-functionally to develop holistic, omni-channel marketing plans for global brand campaigns.
• Manage the creation and alignment of internal communications (e.g., marketing updates) distributed across the organization.
• Oversee external creative agencies—from early creative rounds to toolkit delivery—ensuring output meets brand and consumer expectations.
• Ensure creative concepts align with campaign goals and effectively engage our target audiences across all channels and markets.
• Integrate Sports Marketing and Culture Marketing partners into campaign activation strategies when needed.
• Serve as production support for large-scale, on-the-ground content productions focused on 2D and 3D creative deliverables.
• Support in creative testing initiatives in partnership with third-party vendors to measure impact and effectiveness.
• Stay current on the evolving media landscape, including emerging technologies and new media opportunities.

Key Relationships

• Brand Management (Global & Local)
• Business Unit Marketing Teams
• Creative Agencies
• External Partners
• Brand Production

Knowledge, Skills, and Abilities

• Strong strategic thinking and interpersonal communication skills
• Extensive experience in marketing communications, campaign development, and execution
• Deep understanding of the dynamic marketing landscape and solid project management skills
• Proven ability to collaborate across functions and manage platforms/tools used by multiple teams
• Experience working with internal teams and external partners (e.g., product marketing, comms, social, digital)
• Passion for sports, fashion, and entertainment industries
• Excellent organizational and presentation skills
• Excellent Power Point presentation abilities
• Ability to lead key workstreams and influence senior leadership

Requisite Education and Experience / Minimum Qualifications

• Bachelor’s degree (B.A.), with an emphasis in Communications/Marketing/Business preferred
• 8 years sport or fashion related marketing (or experience with brand marketing)
• Experience leading or supporting large-scale content productions

 

 

At adidas we offer a hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week.