HPE Sr. AI Factory Solutions Marketing Manager

HPE Sr. AI Factory Solutions Marketing Manager

  

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

HPE is seeking an AI Factory Solutions Portfolio Marketing Manager who will thrive in a dynamic environment, responsible for product and solutions marketing efforts for the HPE AI factory portfolio and AI factory at scale solutions. This role requires an experienced marketer who can:

• Partner with the HPE product management and services teams to drive awareness and business growth through product and solutions launches
• Lead cross-functional efforts to support the expansion and acceptance of the AI factory portfolio. This includes but is not limited to determining product positioning, building marketing strategies and execution plans, writing product marketing deliverables, developing and delivering marketing and sales support materials, and identifying and capitalizing on market trends, particularly for enterprise and cloud service provider customers.
• Collaborate with campaigns and digital teams to plan and execute awareness, familiarity and intent activities within the HPE one campaign structure
• Act as an SME for the AI factory portfolio in speaking engagements, HPE Customer Innovation Centers, industry events and customer engagements
• Conduct research studies keeping the pulse of the industry as well as customer needs, perceptions and expectations
• Engage industry analysts and research communities to shape HPE narratives and perceptions
• Represent HPE as a leader and first-rate partner among alliance partners, channel and customers

You will participate in understanding customer needs and the competitive landscape, articulating our unique differentiation, and positioning the AI factory portfolio to customers needing advanced AI infrastructure. You will partner across multiple marketing/comms functions, sales enablement and GTM/sales teams to define and help execute the marketing strategy while supporting various programs to meet revenue targets.

Success will be measured by the execution of the go-to-market strategy and plan, as well as measured growth of awareness and consideration across global theaters. You should be able to act as a functional manager within your area of expertise, however, management of other employees is not necessarily a primary job function. This is a teleworker role, open on location for the right candidate.

This is a global role.

Responsibilities include but not limited to:

• Researching and writing timely product marketing content including family guides, solution briefs, training and customer presentations, competitive compares, infographics, product and social videos, blogs and articles, white papers and other deliverables.
• Work with other teams to publish, train teams on, and promote deliverables.
• Developing deep understanding of the target audience by gathering insights about target personas, buyer needs and the purchase decision process.
• Evangelizing HPE’s AI factory solutions portfolio and at-scale value proposition across direct and channel sales, events, and social media.
• Understanding and creating content to help sales win against competitors
• Driving marketing strategy across sales, marketing and product.
• Guiding 360-degree marketing planning and updates
• Leading cross-functional teams for program execution
• Improving processes affecting your solutions and cross-functional collaborators.
• Contributing to industry event demo strategy, support, and participation
• Speaking at events, Customer Innovation Centers and customer briefings as needed
• Leading alliance partner programs and MDF budgets

Education and Experience Required:

• College degree in Marketing/Business/Technical
• MBA or equivalent preferred
• AI marketing experience

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