Public Relations Manager

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

We are seeking a strategic and results-driven Public Relations Brand Manager to lead our PR efforts for multiple brands within our Outdoors portfolio. The Public Relations Brand Manager will be responsible for developing and implementing comprehensive PR strategies to enhance brand visibility, reputation, and engagement. This role offers an exciting opportunity for individuals with a passion for consumer products and a track record of success in PR and brand management.

KEY RESPONSIBILITIES:

• Collaborate with the Brand Managers to develop comprehensive PR strategies aligned with the objectives of each brand, ensuring consistency and synergy across all communications.
• Cultivate and maintain relationships with key media contacts, journalists, and influencers to secure press coverage and media opportunities for our brands.
• Develop and implement crisis communication plans and protocols to effectively manage PR issues and reputational risks, ensuring brand integrity and trust.
• Draft compelling press releases, media pitches, and other PR materials to announce new products, initiatives, and brand partnerships.
• Identify and cultivate strategic partnerships and collaborations to enhance brand visibility, reach new audiences, and drive brand growth.
• Monitor media coverage and industry trends to identify opportunities and risks, providing insights and recommendations to optimize PR strategies.
• Serve as a spokesperson for our brands, effectively communicating key messages and brand narratives to media outlets, industry partners, and stakeholders.
• Plan and coordinate press events, product launches, and brand activations to generate media buzz and increase brand visibility.
• Collaborate with social media and brand teams to integrate PR initiatives into social media strategies, leveraging digital channels to amplify brand messaging and engage consumers.
• Support the Brand Communications team in developing crisis communication plans and protocols, providing guidance and assistance in managing PR issues and reputational risks.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of PR and media strategies with overall brand objectives.
• Track and analyze PR metrics, media coverage, and campaign performance to evaluate the effectiveness of PR strategies and provide regular reports to stakeholders.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or related field (Master's degree preferred)
• 7+ years of experience in public relations, media relations, or corporate communications, preferably within the consumer product industry
• Experience with sustainability projects and / or partnerships with sustainable partners
• Strong understanding of PR and media strategies, with proven experience in securing press coverage and building relationships with media contacts
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages
• Strategic thinker with the ability to develop and execute PR campaigns that align with brand objectives and drive business results
• Creative mindset with a passion for storytelling and brand building
• Proficiency in media monitoring tools, social media platforms, and Microsoft Office suite
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet tight deadlines
• Team player with the ability to collaborate effectively with cross-functional teams and external partners

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $60,000 USD -  $87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, trainin