Sr. Manager - BC&P Acquisitions Marketing

Sr. Manager - BC&P Acquisitions Marketing

Summary:

This role is located in the Business Cards and Payments organization, owning Social and Display Marketing for all Small Business Card products. As a Sr. Manager in the role, you will help define the strategy and roadmap for marketing in the “long tail” of channels you own (LinkedIn, Reddit, etc.). You will lead a team of 3+ analysts and work with both internal and external partners to implement your strategic initiatives, forging new partnerships and fostering existing vendor relationships. The role will require the development of new optimization and measurement frameworks as BC&P invests in growth marketing for its leading products. Your recommendations and initiatives will have the opportunity to shape allocation of BC&P’s marketing budget for years to come.  

You will be expected to lead a team that can balance quantitative and qualitative analysis, tying insights across multiple data sources and organizational strategic imperatives to inform recommendations. You will have the opportunity to lead a team that leverages a “Best in Class”,  Python-based approach to analysis that has been developed over years in the BC&P Acquisitions organization. You will be expected to take an ownership mindset and support the ideation and development of new data and analytics solutions on the team, pushing the team’s processes towards a “destination” state. You will do it in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

As a Senior Manager, Business Analysis at Capital One, you will apply your strategic and analytical skills to major company challenges. You will lead and team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you'll do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

General Responsibilities:

• Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory behavior
• Business ownership: Have an ownership mindset, and potentially P&L accountability for a business segment. Strategic planning with a 1-6 month horizon
• Leadership: May manage and develop a team of analysts. Coaching and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One
• Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
• Marketing: Lead direct to consumer marketing efforts for select products, and strategic intent for products distributed through various channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
• Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
• Execution: Coordinate across the line of business to manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
• Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
• Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
• Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
• Clear results orientation: display an intense focus on achieving both s