Sr. Optimizely Developer
Bentley SystemsAbout the role
Department: Digital Marketing
Reports To: Senior Product Manager, Web Experience & Growth
Direct reports: 0
Location: Hybrid, Denver, CO or home-based, Boston, MA
Position Summary:
Why Join Bentley Digital Marketing Now?
There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry-leading software company, we are undergoing a rapid, high-impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data-backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it.
About the Role
We are seeking a highly skilled Senior Optimizely Developer to serve as the technical backbone of our digital growth and web experience initiatives. Reporting directly to the Senior Product Manager of Optimizely, you will be the resident technical expert responsible for developing within both Optimizely CMS and Optimizely Web Experimentation.
We want an engineer who is not just a master of the Optimizely stack, but someone who is highly AI-curious and forward-thinking. You should be driven by the desire to "go fast" - leveraging AI-assisted coding tools to write cleaner code faster, accelerate test deployment, and rapidly iterate on digital experiences. If you love building scalable architecture while constantly finding innovative ways to speed up your development cycles, this is the role for you.
Responsibilities:
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Optimizely CMS Development (Backend & Architecture)
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Component & Template Build: Design, develop, and maintain reusable blocks, page templates, and content models within Optimizely CMS (formerly Episerver) to empower marketing teams to launch pages quickly.
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Platform Architecture: Ensure the CMS architecture is scalable, secure, and optimized for performance (Core Web Vitals).
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Integrations: Build and maintain API integrations between Optimizely CMS and our broader enterprise tech stack (e.g., Salesforce, Marketo, Adobe Commerce, and custom internal systems).
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Experimentation & Personalization (Frontend Execution)
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Complex Test Engineering: Code and deploy complex A/B, split, and multivariate tests within Optimizely Web Experimentation. Handle advanced scenarios that go beyond basic WYSIWYG editing, requiring deep DOM manipulation and dynamic content rendering.
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Personalization Deployment: Engineer targeted, brand-compliant personalization campaigns tailored to specific B2B user segments and account-based marketing (ABM) lists.
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AI-Assisted Engineering: Actively leverage AI coding assistants (e.g., GitHub Copilot, ChatGPT) to write, debug, and optimize frontend code, drastically reducing the time it takes to deploy complex experiments.
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Server-Side Testing: Collaborate on server-side testing initiatives and feature flagging using Optimizely Feature Experimentation (Full Stack) when frontend execution is insufficient.
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