Sr. Dir, Marketing Advanced Analytics - Churn Insights

At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work. We empower our people to push the limits of what’s possible, driving groundbreaking innovation each and every day. We’re redefining the future of entertainment and we’re ready for you to play a big part in that future too.

DIRECTV is seeking a highly skilled and experienced Sr. Director of Marketing Advanced Analytics to lead our data-driven marketing efforts. This role will be responsible for leveraging advanced analytics techniques to drive marketing strategy, optimize performance, and deliver actionable insights across the organization. This highly visible role will require someone who is comfortable living in the world between data and the business. Their team will analyze data, gather insights and craft those insights into a well-polished executive friendly deck. The ideal candidate will have a strong background in data analysis, statistical modeling, and marketing analytics, with the ability to translate complex data into clear, actionable recommendations for senior leadership and cross-functional teams.

FOCUS SKILLS: Gen AI and automation, hands-on demonstratable leadership.

Here's what you’ll do:

• Lead the development and implementation of advanced analytics strategies to support marketing initiatives and business objectives.
• Track and analyze key performance indicators (KPIs) including call/disconnect rates, downgrades, package mix, demographics etc., and other relevant metrics that drive churn to inform product management and marketing decisions.
• Develop and deliver weekly churn insights reports to key stakeholders.
• Present actionable insights and recommendations to empower cross-functional decision-makers and key stakeholders.
• Oversee the design and execution of complex data analysis projects, including predictive modeling, segmentation, and customer lifetime value analysis.
• Collaborate with cross-functional teams to identify opportunities for data-driven improvements in marketing strategies and tactics.
• Manage and mentor a team of data analysts and data scientists, fostering a culture of continuous learning and innovation.
• Stay current with industry trends and emerging technologies in marketing analytics and data science.
• Ensure data quality, integrity, and compliance with relevant regulations and company policies.
• Develop and maintain strong relationships with internal stakeholders and external partners to drive data-informed decision-making across the organization.

What you’ll need to be successful:

• Bachelor's degree in Statistics, Mathematics, Computer Science, or related field preferred; Master's degree a plus!
• 7 – 10 years of experience in marketing analytics, data science, or related field, with at least 5 years in a leadership role.
• Expert-level proficiency in SQL for database management and querying.
• Advanced skills in statistical modeling and programming using R and/or Python.
• Experience working with big data platforms such as Databricks and/or Snowflake.
• Proficiency in data visualization tools, particularly Tableau and/or PowerBI.
• Strong understanding of marketing principles, customer behavior, and business strategy.
• Excellent communication and presentation skills, with the ability to translate complex analytical findings into clear, actionable insights for non-technical audiences.
• Proven track record of leading and mentoring high-performing analytics teams.
• Experience in developing and implementing data-driven marketing strategies that drive business growth.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to influence senior leadership and drive organizational change through data-driven insights.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role offers an exciting opportunity for a seasoned analytics professional to make a significant impact on our marketing strategy and overall business performance. The ideal candidate will combine technical expertise with strong business acumen and leadership skills to drive data-informed decision-making across the organization.

This is a remote position that can be located anywhere in the United States, however Southern California location and ability to meet occasionally at DIRECTV offices in El Segundo is a plus. #LI-Remote

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