Associate Brand Director - Rare Blood

About the Department

The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk’s Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We’re looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.

 

The Position

This role's primary function is to lead the brand strategy and marketing pull through of all efforts associated with the Rare Blood Disorders (RBD) portfolio to HCP audiences. The expectation for this role is that it will be empowered to make key strategic decisions for the RBD brands, to lead development and roll-out of tactics that pull through the strategy, and ultimately be accountable to successful performance of the business. Responsible for leading the development and implementation of RBD business plans and the achievement of NNI P&L goals and business objectives for assigned product(s). Also this position will be responsible for the opportunity assessment for new projects. Responsible for developing and implementing all HCP marketing activities to help achieve goals, cultivating relationships with key patient advocacy groups, leading strategic programs with Hematologists, mainly those at Hemophilia Treatment Centers (HTCs), providing brand leadership for HCP websites, relationship marketing strategies and tactics, providing brand leadership for PR programs as well as key congresses. This role specifically has overall strategic and operational responsibility for the HCP marketing strategy and tactical pull through for the RBD portfolio of products. Contributes to overall POA call to action and develops relevant sales support materials/ training to ensure successful uptake of key initiatives. Takes a lead role for assigned products on strategic business teams and interacts extensively with the enabling functions in Marketing as well as team representatives from Sales, Market Access, Commercial Operations and Effectiveness (CO&E), Medical, Regulatory, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal. Incumbent is accountable for the implementation of marketing activities for assigned products both marketed and in development.

 

 

Relationships

Reports to the Director of Rare Blood Disorders Marketing. Works primarily with Associate Directors and Sr Brand managers in Rare Blood Disorders marketing and closely with individuals in similar roles in other therapeutic areas. Due to the nature of the Rare Disease business, the role requires a strong collaborative culture focused on working together as a cohesive team in order to accomplish goals. Other internal relationships include relations with Sales, Market Access, Commercial Operations and Effectiveness (CO&E), Medical, Regulatory, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal. External relationships include relations with HCP customers, key opinion leaders, advocacy groups, and professional societies. Works extensively with professional services vendors including advertising and healthcare-related agencies.

 

Essential Functions

 

Fiscal:

•  Accountable for the ongoing management and oversight of multi-million dollar brand-specific budget to target levels.
•  Ensures budget remains on-track.
•  Establishes, oversees implementation and monitors adherence to administrative policies and procedures.
•  Evaluates appropriate use and allocation of resources to ensure attainment of unit, department and Company profitability goals.

 

Product Investment:

• Appropriately seeks human and financial resources to optimize brand within context of overall marketing budget.
• Develops relationships with and receives commitment from relevant departments to ensure the successful execution of strategies.
• Identifies the key factors and trends impacting performance, and recommends action plans for goal attainment and process improvement
• Maximizes revenue and profitability and understands return on inve