Director, Atellica Immunoassay Systems Global Marketing-Remote within EST and CST

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Apply now for the position of Director of Atellica Immunoassay Systems Global Marketing and you will drive products and strategy which improves the lives of patients globally.

Your role:
  * End to End Product Ownership: Responsibility for immunoassay instrument strategy, innovation, product launch, go-to-market, commercial positioning, and related campaigns. Owns immunoassay across all Atellica instrumentation and will drive a holistic solutions approach with product positioning.
  * Customer and Market Insights: Gain deep customer insights to serve as Atellica systems expert on customer targets (laboratorians, hospital administration, reference labs, ministries of health, etc.) building keen insights and understanding to contribute to the overall CLS business strategy.
  * Competitive Selling Strategies: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive wins, competitive intelligence, and market research to lead the development of specific strategies to beat the competition. Develops go-to-market strategies & campaigns with detailed competitive playbooks aligned by portfolio.
* Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market. Assess immunoassay instrument and platform opportunities across a variety of segments and settings.

Your expertise:
* Core Laboratory Diagnostics and experience managing direct reports are required.
* 10+ years of progressive marketing and product management experience in varying specialties - marketing planning, building brand reputation, campaign development and execution, developing compelling sales messaging / materials and training, conducting market research, developing product portfolio strategy, and new product development and new launch initiatives.
* Must have differentiating experiences in sales/commercial, marketing, new product development, and new Having responsibility for supporting the development of the strategic direction and global product plans based on customer, clinical, regulatory and reimbursement insights, as well as competitor analysis.
* Strong results orientation and change agent.  Must be fair, balanced, resilient, decisive and of high authenticity.  Displays sense of urgency.
* Bachelor degree in business; life sciences; engineering or related technical discipline. MBA is preferred
* Travel up to 20%

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