Job Description:

Scholastic School Reading Events (SRE) are school-based experiences that engage the school
community while empowering kids to discover books for themselves. We operate three primary
vehicles for this mission: Scholastic Book Fairs, Scholastic Book Clubs and Storyvoice, a virtual
read-aloud platform featuring award-winning authors and illustrators.
Rooted in Scholastic’s greater mission, SRE events use the power of reading for the betterment
of all kids, providing access to books, the culture of reading, and a path to learning to love to
read.
In everything we do, we are committed to ensuring every kid, parent, caregiver, teen/tween,
Book Fair organizer, Book Club teacher, and employee feels seen, respected, and welcome as
part of the Scholastic family.
POSITION OVERVIEW
The Senior Director of Marketing Strategy leads strategic planning and execution of campaigns,
partnerships and initiatives across the SRE ecosystem in support of Scholastic IP, the
Scholastic brand and business, and other strategic partnerships. The role works closely with
cross-functional leads in the development and implementation of marketing programs— defining
communications strategies and timelines, scope, and ensuring execution reflects the defined
messaging and strategic priorities.
This position works in close collaboration with the VP, Marketing Strategy and leads
collaboration and cross-functional planning across digital & social marketing, consumer
experience & digital development, and creative teams. The team is responsible for the synthesis
of consumer insights, performance data, and strategic objectives to inform, brief, execute and
refine marketing programs, campaigns, and brand strategies supporting Scholastic Reading
Events, Scholastic priorities, and its partners.
JOB SUMMARY
Marketing Strategy Development: Develop, refine, and implement the overall Brand, Program,
and Campaign Marketing strategies to increase brand awareness, drive affinity and demand for
Scholastic and its priority IP, and support the Scholastic mission to make reading unmissable,
and stories irresistible.
● Lead all aspects of strategic planning activity from inception to delivery - including
strategic approach, ideation, briefing, execution, and performance tracking.
● Lead brainstorming and task force meetings that align campaign plans to goals.
● Assist SRE leadership in development of Scholastic’s partnership framework, guidelines
and go-to-market materials, engage potential partners, and develop and execute brand
& mission expanding partnerships.
● Lead development and execution of franchise support across SRE channels.
Team Mentorship: Support a team of marketing professionals, fostering a collaborative and
results-driven culture. Provide guidance and coaching to team members for skill development
and growth.
Cross-Functional Collaboration: Collaborate across School Reading Events Marketing
functional teams including Creative, Digital Marketing, Customer Experience, Operations, and
Scholastic Centers of Excellence (Press and USM), to ensure marketing strategies are cohesive
and integrated across all customer touchpoints.
Campaign and Program Development: Oversee the creation and execution of marketing
campaigns and programs across various channels, including digital, traditional, and experiential
marketing. Develop decks that capture strategy, tactics and performance and socialize across
the company.
Brand Strategy: Apply the company's brand strategy, ensuring consistency in messaging and
branding across all touchpoints.
Data-Driven Decision Making:
● Partner with the Business Analytics team on KPI setting
● Leverage corporate Data Analytics, and performance metrics to measure the
effectiveness of marketing efforts and make data-driven decisions for optimization.
● Act as a driving partner with the SRE Customer Insights team to ensure a continuous
flow of inquiry and response between the Marketing Strategy and Customer Insights
teams
● With partnership from Marketing Operations, place special emphasis on building and
driving a process to measure and optimize all tactics.
Stakeholder Communication:
Regularly report to the VP, Marketing Strategy and SVP, Marketing and Customer Experience,
and other key stakeholders on marketing strategy progress, results, and recommendations.
● Work with Marketing Operations and Project Management to ensure campaign assets
and collateral are brought to life across all placements and target audiences through
asset tracking.
● Collaborate with partner departments like Sales and Strategy
● Develop internal and external presentation materials and decks

Qualifications

EDUCA