You combine deep product and industry knowledge with a builder's mindset, using data, automation, and cross-functional collaboration to remove friction, accelerate activation, and unlock new revenue opportunities across CPG, FHH, and beyond. 

Strategy & Transformation 

• Own and drive the net new brand acquisition strategy across the Retail Media Americas business, partnering with leadership to define priorities, goals, and go to market approaches 

• Assess the total addressable opportunity across CPG/FHH categories to inform realistic near term targets and longer range growth goals 

• Identify gaps, inefficiencies, and opportunities in the current net new motion and design scalable solutions to close them 

• Lead the charge on process improvement and automation, building repeatable playbooks and tools that elevate performance across all seller teams 

• Serve as a champion for transformation, advocating for the tools, systems, and structural changes needed to modernize how Criteo wins new business for Retail Media 

New Business Planning & Performance Ownership 

• Own the new business number end to end: from market sizing and goal setting to in quarter execution and course correction 

• Work with Industry Leads to determine process for Net New Assignment across all levels of the business and how to navigate as retailer leads are identified 

• Define what "good" looks like by establishing clear benchmarks for pipeline coverage, outreach activity, conversion rates, and revenue attainment at each stage of the sales funnel 

• Build and maintain a new business scorecard that distinguishes between realistic baseline goals and stretch growth goals, ensuring the team always has a clear line of sight to both 

• Translate revenue targets into specific, measurable activities (calls, meetings, proposals, activations) so sellers know exactly what inputs drive outcomes 

• Identify leading indicators of risk or opportunity early in the quarter and proactively adjust priorities, resources, or tactics to stay on track 

People Leadership 

• Hire, develop, and coach a high performing team of Account Executives and Sales Managers focused on new advertiser acquisition and expanding existing business 

• Build a culture of accountability, innovation, and continuous improvement within your team and across the broader sales organization 

• Develop individuals to grow into the next generation of senior sellers at Criteo 

• Lead the team to consistently surpass revenue goals while maintaining strong pipeline health and activation velocity 

Execution 

• Play an active, hands on role in sourcing, closing, and launching