Digital Marketing & Business Growth Consultant

Digital Marketing & Business Growth Consultant

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

Seeking a Digital Marketing & Business Growth Consultant. This role is responsible for driving business growth and retention by developing and executing innovative digital marketing and communications strategies focused on curated install base marketing. The position leads efforts to expand and retain top global strategic accounts, HPE GreenLake accounts, and strategic OS accounts managed within the CSLV and CS Methodology. The role blends mastery in digital marketing with business development expertise to deliver engaging, relevant, and integrated online experiences that promote adoption and usage of HPE value-add proprietary solutions, strengthen customer relationships, and reduce account churn. The consultant leads cross-functional teams and partners with marketing and sales to build high-quality demand funnels, champion account-focused communications, and ensure alignment with business growth objectives.

Responsibilities

• Set and lead adoption of key digital marketing and business growth communications strategies, policies, and standards for curated install base marketing.
• Develop, drive, and evaluate online customer experience strategy and communications roadmap across global strategic accounts, with expansion to HPE GreenLake and OS accounts.
• Deliver digital marketing programs that result in measurable improvements in account expansion, retention, adoption, and usage of HPE solutions.
• Craft and execute communications strategies to reduce account churn and reinforce HPE’s value proposition to strategic accounts.
• Lead the development of editorial strategies and content for online properties, landing pages, and targeted campaigns that drive business growth.
• Leverage market research and analytics to prioritize opportunities and focus resources on winnable growth and retention initiatives.
• Consultatively position HPE early in account communications and influence client strategy towards HPE’s strengths.
• Champion business justification for HPE solutions, ensuring successful engagement and account retention.
• Guide and educate cross-functional teams on digital marketing, communications, and business development best practices to facilitate successful program execution.
• Lead and manage virtual teams across geographies, reporting regularly on program outcomes and growth metrics.
• Manage agencies, contractors, and budgets as required to deliver strategic communications and marketing programs.
• Mentor and coach team members, fostering innovation in digital marketing and business development.

Education and Experience Required

• BA or BS degree in Communications, Marketing, Business, or Computer Science. Advanced University degree preferred.
• 10+ years of experience in digital marketing, interactive marketing, customer experience/user interface, or services industry, with at least 3+ years developing new business opportunities with clients, preferably at the CxO level.
• Expertise and knowledge in online marketing, communications, and business growth strategies, including trends and technologies.

Knowledge and Skills

• Superior writing and editing skills for digital channels; recognized for high-quality, impactful communications.
• Advanced skills in market research, analytics (measurement, ROI, forecasting), and program management.
• Proven experience linking digital marketing and communications activities to business results.
• Expert knowledge of interactive media, web technologies, CRM, direct marketing, and online experience management.
• Experience with marketing tools and methodologies – Marketo, HubSpot, Salesforce Marketing Cloud, Oracle Eloqua and Certinia CS Cloud.
• Strong leadership, strategic planning, and cross-functional team management capabilities.
• Consultative selling, business case develo