Associate Director, Content Strategy

Job Title

Associate Director, Content Strategy

Job Description

I. Job Summary | Major goals and objectives.

As an Associate Director of Content Strategy, you will partner with sales and marketing teams to ideate creative and smart custom content ideas for advertising partners in the Home, Retail and Tech industries. You will solve advertiser challenges and meet consumer needs through the creation of meaningful content experiences that span social, written, video and experiential formats. You will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals and verbally during client pitches. 

 

This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including Real Simple, Better Homes & Gardens, Food & Wine, PEOPLE, Parents,  Byrdie, InStyle and People en Español.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

65

• Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisers

  • Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals

  • Compile and discuss production costs from internal teams (i.e. video, photo, talent costs)

  • Represent ideated content strategies in pitches with agency and client partners

 

25

• Act as creative through line from pitch phase through execution

  • Onboarding in-house production teams on sold concepts

  • Acting as quality control throughout the production process

  • Often representing creative on photo and video shoots, alongside clients

5

• Foster relationships with Home, Retail and Tech sales and marketing teams, while ensuring you are up to date on each of Dotdash Meredith brand’s unique voice, content products and opportunities 

5

• Stay up-to-date on new content formats, trends and platforms and be able to incorporate into client pitches 

-

• Future opportunity to manage a more junior content strategist (Manager or Senior Manager) with similar job functions

100%

 

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

BS/BA or equivalent professional experience

Experience:

7-8 years in a digital/social media environment

Specific Knowledge, Skills and Abilities:

• Bonus points for content studio, production, creative agency and/or content marketing experience. Not required. 

• Demonstrated experience and/or interest in the Home, Retail or Tech industries

• Collaborative: You are a team player who knows a good idea can come from anywhere 

• Communicative: You have strong written and verbal communication skills as well as strong interpersonal skills

• Creative: You look at the world through a creative lens and are energized by brainstorming sessions with your peers

• Connected: Avid consumer of content in its various forms across platforms.

• Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals  

5% Travel Required (Approximate):

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.