Senior Manager, Marketing and Analytics

About the American College of Surgeons

The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients.  The College has more than 90,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org.

Our Mission
The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment.

Our Vision
To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care, driven by innovation, education, leadership, and trust.

Summary: The Senior Manager, Marketing and Analytics provides strategic leadership for integrated marketing strategy and data-driven decision-making across the Division of Integrated Communications. This role leads the development, execution, and evaluation of multichannel marketing initiatives while embedding analytics as a core enabler of strategy, performance measurement, and continuous improvement. The Senior Manager oversees marketing and analytics functions, manages professional staff, and partners with divisional and organizational leaders to ensure marketing investments are aligned with business priorities and informed by insight.

This exempt position will report to the Vice President, Strategic Communications in the Division of Integrated Communications. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote.

The anticipated salary range for this position is $120,000 - $140,000 (commensurate with related experience).

Major Responsibilities:

Marketing Strategy and Integrated Campaign Leadership

• Develop and lead integrated, multichannel marketing strategies aligned with organizational priorities.
• Oversee planning and execution of campaigns across digital, email, web, print, paid media management, and emerging channels.
• Build, test, launch, and manage email and digital marketing campaigns using marketing automation platforms.
• Execute campaign workflows including segmentation, personalization, scheduling, and quality assurance.
• Serve as technical owner for marketing automation tools, including list management, templates, and automation logic.
• Implement behavior-based, triggered, and automated campaigns to support engagement goals.

Marketing Analytics, Measurement, and Insights

• Establish analytics frameworks to measure marketing effectiveness, engagement, and ROI.
• Analyze campaign performance, trends, and audience behavior to inform strategy and optimization.

Survey Research and Audience Intelligence

• Design, deploy, and analyze surveys to support marketing, program, and audience insights.
• Translate research findings into actionable recommendations for stakeholders.

People Leadership and Team Development

• Manage, coach, and develop marketing and analytics staff, including goal setting and performance management.

Cross-Functional Partnership and Advisory Leadership

• Partner with Creative, Digital, Editorial, Program, and other teams to align marketing strategy and execution.
• Serve as a strategic advisor to internal stakeholders on marketing and analytics approaches.

Operational Planning and Resource Management

• Oversee marketing budgets, resource allocation, and prioritization across initiatives.
• Ensure efficient use of tools, vendors, and platforms supporting marketing and analytics.

Required Education and/or Experience:

• Bachelor’s degree in marketing, communications, business, or a related field from an accredited college or university is required. Master’s degree in marketing, business, or data analytics is preferred.
• At least 8-10 years of experience on a high-volume marketing team that uses multichannel marketing techniques is strongly preferred; medical association or membership organization experience is a plus.
• Supervisory experience is required.
• Must have multichannel and email marketing experience