Marketing & Content Specialist

SUMMARY: The Marketing & Content Specialist supports Heart of Texas Goodwill Industries’ mission by developing, coordinating, and executing marketing initiatives across multiple channels. This role produces engaging content for social media, digital platforms, print collateral, and promotional campaigns while also assisting with events, retail branding, and other marketing projects. The position reports to the Marketing & PR Director and works collaboratively with the marketing team to ensure consistent, mission-driven messaging and cohesive brand representation.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Include, but are not limited to the following as other duties may be assigned:

• Promote the goals and objectives of Heart of Texas Goodwill Industries through creative and strategic marketing support.
• Tracks and analyzes KPIs to measure results and drive continuous improvements for content and PR strategies.
• Coordinate and produce content for social media, the company website, and other digital platforms.
• Write and edit copy for press releases, articles, brochures, retail promotions, signage, event materials, and other marketing collateral.
• Support the execution of events, including vendor coordination, marketing materials, and onsite assistance.
• Assist in retail branding initiatives, including promotional campaigns, and seasonal marketing projects.
• Monitor and analyze engagement and performance metrics for campaigns, providing insights to improve results.
• Collaborate with the Marketing team to align messaging and branding across all channels.
• Stay informed on marketing trends, tools, and best practices to contribute to innovative strategies.

Leadership Competencies:

Leadership Competency

Team, Departmental, Corporate Leader

OUR TEAM

Emotional Maturity and Respect

Manages personal emotions to gain staff confidence by impartially resolving issues.  Consistently treats others with professionalism, honor, and dignity.

Integrity

Manages ethically.   Develops and implements processes that are consistently executed with fairness and equity.

Capacity for Change and Innovation

Serves as principal liaison to manage change.

Interpersonal Skills

Is approachable and open; identifies and facilitates staff engagement opportunities.  Engages in conflict appropriately; tailors communication to the appropriate audience.

Commitment to Development and Empowerment of Self and Others

Encourages staff to utilize tools to support their development.   Facilitates the use of tools and resources for staff development; helps staff reach their full potential.

OUR COMMUNITY

Commitment to Goodwill’s Mission, Vision, and Values

Manages operations in accordance with Goodwill’s Mission, Vision, and Values.  Reinforces Goodwill’s Mission, Vision, and Values with staff and the community.

Commitment to Diversity, Equity, and Inclusion

Champions inclusion activities, strategies, and initiatives.   Executes inclusion strategies.

Community and Service

Effectively communicates the benefits and impact of Goodwill’s services to stakeholders.

OUR GROWTH

Commitment to Excellence and Customer Service

Encourages staff accountability for meeting goals and producing high-quality results.

Business Acumen

Accurately interprets data, policies, and procedures for sound decision-making.  Incorporates critical thinking skil